A New Era for Orchestral Music - A report by the Royal Philharmonic Orchestra 2018 edition
The insight shared in this report forms part of our national listening exercise: an opportunity for the Royal Philharmonic Orchestra to better understand public sentiment towards – and terms of engagement with - orchestral music. This national research, coupled with the anecdotal feedback our players get from meeting thousands of people every year after concerts, helps to guide our thinking on how we can enrich people’s lives. In the digital age of two-way communications, we believe the ensemble for the modern age needs to be a listening orchestra. Our research was conducted by YouGov, polling a nationally representative sample of more than 4,000 adults over a six-month period during the spring and summer of 2018. In some instances, findings were compared to benchmark research from previous years. In addition, during the final months of 2018 YouGov carried out a children’s survey for us. This involved a representative sample of more than 850 children aged between 6 and 16 (for younger children, their parents were also present). The surveys were carried out online.
To read all of the findings, please download a PDF of the full report.