Chapel Down, England’s leading wine producer, today announces a multi-year partnership as the Official English Sparkling Wine of the Royal Philharmonic Orchestra (RPO).
The partnership brings together two leading British organisations united by a shared commitment to craftsmanship, quality and broadening access to exceptional cultural experiences. Chapel Down, based in Kent, shares the Royal Philharmonic Orchestra’s pioneering approach, engaging new and diverse audiences while celebrating modern British creativity.
Marking its 80th anniversary this year, the Royal Philharmonic Orchestra is committed to making orchestral music accessible to all and continues to attract new audiences through its forward-thinking programming and diverse range of performances. Alongside residencies around the UK and concerts at its London venues, the Royal Albert Hall, Royal Festival Hall and Cadogan Hall, the Orchestra performs internationally and across genres, creating soundtracks for film, television and video games, and collaborating with world-renowned artists including Elton John and Rod Stewart.
Through this new partnership, Chapel Down will be served at the Orchestra’s principal concerts, with both organisations collaborating on a programme of joint activity, hospitality and events.
Liam Newton, Chief Marketing Officer at Chapel Down, said: “We are proud to partner with the Royal Philharmonic Orchestra in its 80th anniversary year. Our organisations share a commitment to craftsmanship and creativity, making this a natural collaboration. The partnership provides a powerful platform to showcase our English sparkling wines to a broad and culturally engaged audience, while enhancing the experience for concertgoers through memorable moments of celebration and hospitality.”
Huw Davies, Royal Philharmonic Orchestra Deputy Managing Director and Business Development Director, said: “The RPO is excited to be embarking on this new partnership with Chapel Down, two forward-looking iconic British brands collaborating to create unforgettable experiences that will live long in the memory. The Orchestra’s 80th Anniversary presents an opportunity to reflect and celebrate, but also to look forward to an exciting future as we continue in our mission to bring great orchestral music to the widest possible audience. We are proud to be partnering with Chapel Down in this endeavour.”
The partnership forms part of Chapel Down’s growing portfolio of collaborations with leading British organisations. The brand is the Official Sparkling Wine of Royal Ascot, England Cricket and The Oxford & Cambridge Boat Race. Its wines are also served by the British government at state and diplomatic events, and Chapel Down is an official supplier to the London Stock Exchange.