It may be premature to write the obituary for physical music. New research reveals that just as we arrive at the tipping point where music streaming is set to overtake CDs, younger music lovers are leading the revival of vinyl and returning to live concerts to nurture their musical tastes and interests.
A new study by The Royal Philharmonic Orchestra (RPO) asked a nationally representative sample of 2,095 adults how they chose to access music to build up their collection. Nationally, the CD remained marginally more popular than streaming sites, although the research findings were stark by age group. People over the age of 45 maintained a strong fondness for the CD format whilst, for younger age groups, streaming was at least as twice as popular.